A platform to manage crypto assets.
A platform to manage crypto assets.
A platform to manage crypto assets.
Vendor Finance
Vendor Finance
(
(
2024
2024
)
)
A platform where users can effortlessly lend and borrow tokens, navigate through various financial services, and easily manage their crypto assets
A platform where users can effortlessly lend and borrow tokens, navigate through various financial services, and easily manage their crypto assets
A platform where users can effortlessly lend and borrow tokens, navigate through various financial services, and easily manage their crypto assets
Client
Client
Vendor Finance
Vendor Finance
Timeline
Timeline
10 months
10 months
Devices
Devices
Desktop, Tablet, Mobile
Desktop, Tablet, Mobile
Team
Team
UI/UX Designer, Graphic Designer, Strategy Manager, 3 Developers
UI/UX Designer, Graphic Designer, Strategy Manager, 3 Developers
Services
Services
UI/UX Design
UI/UX Design
,
,
UX Research
UX Research
,
,
Branding
Branding
The problem
The problem
We aimed to create a platform from scratch with a seamless, user-friendly experience to prevent errors and attract investments for the project.
Crypto platforms often have overwhelming options and information, so designing a UI/UX that simplifies navigation and makes complex financial transactions easy was a key challenge. Additionally, we needed to ensure security, accessibility, adaptability, user education, and a balance between aesthetic appeal and functionality to create an intuitive and trustworthy platform.
We aimed to create a platform from scratch with a seamless, user-friendly experience to prevent errors and attract investments for the project.
Crypto platforms often have overwhelming options and information, so designing a UI/UX that simplifies navigation and makes complex financial transactions easy was a key challenge. Additionally, we needed to ensure security, accessibility, adaptability, user education, and a balance between aesthetic appeal and functionality to create an intuitive and trustworthy platform.
The solution
The solution
Simplify cryptocurrency navigation for both novice and seasoned users.
We developed a user-friendly design to bridge the gap between the complex world of cryptocurrency and ensure effective navigation for both novice and seasoned users.
Simplify cryptocurrency navigation for both novice and seasoned users.
We developed a user-friendly design to bridge the gap between the complex world of cryptocurrency and ensure effective navigation for both novice and seasoned users.
Research & Market Analysis
Research & Market Analysis
A comprehensive understanding of user needs and market demands, which informed the design strategy and highlighted areas for innovation.
During this stage we:
Conducted extensive market research to identify trends, user pain points, and opportunities.
Analyzed competitor platforms to understand their strengths and weaknesses.
Engaged with potential users through interviews to gather insights on their experiences and expectations.
A comprehensive understanding of user needs and market demands, which informed the design strategy and highlighted areas for innovation.
During this stage we:
Conducted extensive market research to identify trends, user pain points, and opportunities.
Analyzed competitor platforms to understand their strengths and weaknesses.
Engaged with potential users through interviews to gather insights on their experiences and expectations.
Branding
Branding
A cohesive brand identity that differentiates Vendor Finance in the market and fosters user trust and loyalty.
I hired a skilled graphic designer to collaborate on developing a cohesive branding strategy.
Worked closely with the graphic designer to create a brand guide outlining the visual and verbal identity, including logo, color palette, typography, and tone of voice.
Developed a brand strategy that emphasizes security, reliability, and ease of use.
Ensured that the brand identity aligns with the core values of transparency, simplicity, and trust.
A cohesive brand identity that differentiates Vendor Finance in the market and fosters user trust and loyalty.
I hired a skilled graphic designer to collaborate on developing a cohesive branding strategy.
Worked closely with the graphic designer to create a brand guide outlining the visual and verbal identity, including logo, color palette, typography, and tone of voice.
Developed a brand strategy that emphasizes security, reliability, and ease of use.
Ensured that the brand identity aligns with the core values of transparency, simplicity, and trust.
Design System & AI Integration
Design System & AI Integration
Building a Robust Design System for Consistency and Efficiency.
To ensure consistency and efficiency across the platform, we developed a library of reusable components, standardized UI elements, and design guidelines. Additionally, we utilized AI (MidJourney) to generate unique backgrounds. This design system streamlined the development process and ensured a cohesive user experience.
Building a Robust Design System for Consistency and Efficiency.
To ensure consistency and efficiency across the platform, we developed a library of reusable components, standardized UI elements, and design guidelines. Additionally, we utilized AI (MidJourney) to generate unique backgrounds. This design system streamlined the development process and ensured a cohesive user experience.
Wireframes, Prototypes,
Animation
Wireframes, Prototypes,
Animation
From Sketches to Interactive prototypes that evolved through user feedback, ensuring a user-centric design.
Developed wireframes for each screen, focusing on layout and functionality.
Created interactive prototypes to simulate user interactions and gather feedback.
Conducted usability testing to refine the prototypes based on user insights.
Applied the brand guidelines to create high-fidelity designs.
Ensured consistency in visual elements, including icons, buttons, and typography.
From Sketches to Interactive prototypes that evolved through user feedback, ensuring a user-centric design.
Developed wireframes for each screen, focusing on layout and functionality.
Created interactive prototypes to simulate user interactions and gather feedback.
Conducted usability testing to refine the prototypes based on user insights.
Applied the brand guidelines to create high-fidelity designs.
Ensured consistency in visual elements, including icons, buttons, and typography.
Responsive & Accessible
Design
Responsive & Accessible
Design
Adapting to All Devices and Users.
We ensured the platform's accessibility and functionality across devices by implementing responsive design principles. We designed flexible layouts that adapt to various screen sizes and orientations, checked WCAG compliance, and included light and dark color modes to enhance usability for all users.
Adapting to All Devices and Users.
We ensured the platform's accessibility and functionality across devices by implementing responsive design principles. We designed flexible layouts that adapt to various screen sizes and orientations, checked WCAG compliance, and included light and dark color modes to enhance usability for all users.
Data Visualization
Data Visualization
Presenting Complex Data Clearly.
Given the data-heavy nature of cryptocurrency platforms, we prioritized effective data visualization. We designed clear, intuitive charts and graphs to present complex financial data in an understandable manner. This approach helps users make informed decisions quickly, enhancing their overall experience.
Presenting Complex Data Clearly.
Given the data-heavy nature of cryptocurrency platforms, we prioritized effective data visualization. We designed clear, intuitive charts and graphs to present complex financial data in an understandable manner. This approach helps users make informed decisions quickly, enhancing their overall experience.
User-Friendly Filters
User-Friendly Filters
Simplifying Search with Intuitive Filters.
With numerous pools available in the protocol, it was essential to implement comprehensive yet familiar filters. We designed user-friendly filters that allow users to find the pools they want in just two clicks. This feature simplifies the search process, making it easier for users to locate and engage with their desired financial services.
Simplifying Search with Intuitive Filters.
With numerous pools available in the protocol, it was essential to implement comprehensive yet familiar filters. We designed user-friendly filters that allow users to find the pools they want in just two clicks. This feature simplifies the search process, making it easier for users to locate and engage with their desired financial services.
Educational Experience
Educational Experience
Enhancing User Onboarding with Educational Tools.
We incorporated a comprehensive educational experience within the platform. This included step-by-step guides, tooltips, and interactive tutorials to help users understand complex concepts and navigate the platform with confidence. This approach was crucial in bridging the knowledge gap for novice users.
Enhancing User Onboarding with Educational Tools.
We incorporated a comprehensive educational experience within the platform. This included step-by-step guides, tooltips, and interactive tutorials to help users understand complex concepts and navigate the platform with confidence. This approach was crucial in bridging the knowledge gap for novice users.
The Results
The Results
The beta version usability tests showed very positive outcomes:
Including high task completion rates, reduced error rates, and great user satisfaction scores (from 8 to 10 points from all respondents). Users found the platform intuitive and easy to navigate, leading to longer session durations and higher engagement levels.
Additionally, the Discord community was thrilled with the new UI, calling it the best protocol in the crypto lending field. The positive feedback highlighted the success of our design approach in creating an intuitive, visually appealing, and secure platform.
The beta version usability tests showed very positive outcomes:
Including high task completion rates, reduced error rates, and great user satisfaction scores (from 8 to 10 points from all respondents). Users found the platform intuitive and easy to navigate, leading to longer session durations and higher engagement levels.
Additionally, the Discord community was thrilled with the new UI, calling it the best protocol in the crypto lending field. The positive feedback highlighted the success of our design approach in creating an intuitive, visually appealing, and secure platform.
/ What's next?
Vendor Finance has come a long way from gathering a team to becoming one of the best lending protocols in Decentralized Finance. Moving forward, the team plans to integrate user feedback, expand features, enhance security, and develop educational content. We will also seek investments, release updates, and introduce the Vendor token to continue our growth and innovation.
Vendor Finance has come a long way from gathering a team to becoming one of the best lending protocols in Decentralized Finance. Moving forward, the team plans to integrate user feedback, expand features, enhance security, and develop educational content. We will also seek investments, release updates, and introduce the Vendor token to continue our growth and innovation.
Vendor Finance has come a long way from gathering a team to becoming one of the best lending protocols in Decentralized Finance. Moving forward, the team plans to integrate user feedback, expand features, enhance security, and develop educational content. We will also seek investments, release updates, and introduce the Vendor token to continue our growth and innovation.
My work has been featured by:
Let’s chat
Contact me today at egarafieva97@gmail.com, and let's start transforming your ideas into extraordinary digital experiences.
Site designed and built by Ellie Garafieva.
Copyright © 2024. All rights reserved.
My work has been featured by:
Let’s chat
Contact me today at egarafieva97@gmail.com, and let's start transforming your ideas into extraordinary digital experiences.
Site designed and built by Ellie Garafieva.
Copyright © 2024. All rights reserved.
My work has been featured by:
Let’s chat
Contact me today at egarafieva97@gmail.com, and let's start transforming your ideas into extraordinary digital experiences.
Site designed and built by Ellie Garafieva.
Copyright © 2024. All rights reserved.
My work has been featured by:
Let’s chat
Contact me today at egarafieva97@gmail.com, and let's start transforming your ideas into extraordinary digital experiences.
Site designed and built by Ellie Garafieva.
Copyright © 2024. All rights reserved.